� Combine theory and practise

� Specific characteristics of intercompany collaboration

� Methods and people

Specific characteristics of intercompany collaboration

Hard spots
Measurable issues like financial, legal and organisational objectives.

Soft spots
Issues that influence the ability to collaborate, like the partners interests, culture, associates, management styles and resistance to change.

A good balance between the hard and soft spots according to the needs of your alliance, will allow you to increase your partner performance and experience the benefits the alliance can offer.
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